Let the fabric tell the story.
A content series for Al-Reda Fabrics that turns pattern, texture and drape into the subject of each visual. Editorial compositions sit alongside more practical fabric selections.
Textile art direction & social content
The idea.The execution.
Desert-inspired settings and flowing fabric compositions introduce the collection’s character. Swatch grids and draped product displays then bring the focus closer to the material, with a consistent palette connecting atmosphere and product detail.
- Textile compositions
- Collection art direction
- Product & swatch layouts
Al-Reda Fabricsin motion.
More angles of the same story. Explore the films and reels we made for Al-Reda Fabrics.
Al-Reda / In the details
Al-Reda Fabrics introduces material choices through a presenter-led story and graphic cutaways.
Al-Reda / A human touch
A presenter-led Al-Reda Fabrics reel, combining Arabic dialogue and product imagery.
Al-Reda / Material matters
A closer look at fabric details, filmed at Al-Reda with Arabic dialogue and on-screen text.
LET’S
MAKE IT.
A new brand, a bold campaign, a website or a mobile app. Tell us what you have in mind.
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