CIAFashion & lifestyle
An identity to hold onto.
An identity study for CIA built around a burgundy-and-cream palette, expressive lettering and a distinctive monogram. Packaging gives the mark a physical presence.
The work
Identity & packaging concepts
A closer look
The idea.The execution.
The presentation explores the relationship between the flowing wordmark and the symmetrical emblem. Box and bag mockups use generous space and restrained placement, allowing colour, shape and material to carry the character of the identity.
- Wordmark & monogram
- Colour direction
- Packaging mockups
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