A familiar face. A distinct voice.
For Gen-Z by Dr. Mona Sharaf, we brought the clinic’s people and visual identity into the same conversation: portrait-led social content, treatment imagery and a collection of clinic films and doctor-led reels.
Social content & film
The idea.The execution.
Sage green, soft neutrals and an oversized Z give the posts a consistent signature. Dr. Mona’s portraits sit alongside close-up beauty imagery and a visual timeline of the clinic’s journey. The films introduce the people behind that identity through direct-to-camera moments, clinic introductions and conversations supported by on-screen graphics.
- Social art direction
- Portrait & service creatives
- Clinic video production
Gen-Zin motion.
More angles of the same story. Explore the films and reels we made for Gen-Z.
Gen-Z / The film
Inside Gen-Z — a clinic film with Dr. Mona Sharaf and the team. Arabic dialogue with on-screen Arabic subtitles.
Gen-Z / The introduction
A clinic introduction featuring Dr. Mona Sharaf and the Gen-Z identity.
Gen-Z / In her own words
A doctor-led Gen-Z conversation about sun care, with Arabic dialogue and on-screen text.
Gen-Z / The small details
A Gen-Z doctor-led explainer with Arabic dialogue and supporting on-screen graphics.
Gen-Z / Meet the specialist
Meet Dr. Alia Ashraf in a presenter-led introduction filmed at Gen-Z.
Gen-Z / A story unfolding
A Gen-Z care conversation, combining a direct-to-camera interview and graphic cutaways.
LET’S
MAKE IT.
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