RAFHome appliances
Everyday products. Everyday reasons.
A product-led content series for RAF’s home appliances. Each visual places an appliance in the routine it belongs to, from making coffee to preparing a meal.
The work
Product storytelling & social design
A closer look
The idea.The execution.
Orange acts as the thread across a varied product range. Clear product cutouts, domestic settings and short Arabic headlines build a repeatable format, with matching feed and story versions extending each idea across placements.
- Product art direction
- Social campaign layouts
- Feed & story adaptations
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