Skin OriginalsBeauty & fragrance
A softer world for scent.
Skin Originals brings fragrance into a soft, tactile brand world. The identity study spans the wordmark, packaging, an online store concept and the way products are introduced in social content.
The work
Identity, packaging & content direction
A closer look
The idea.The execution.
Blush, peach and coral are organised into a detailed colour system. Serif headlines and clean supporting type carry through packaging and customer-experience mockups. The content plan focuses on fragrance notes, product selections and filmed demonstrations; the gallery includes accompanying product creatives.
- Brand guidelines
- Packaging & store concepts
- Product content direction
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