AhelahModest fashion
A graceful first introduction.
Ahelah’s identity pairs an expressive Arabic mark with a neutral fashion palette. Introductory visuals connect the logo, garments and brand atmosphere.
The work
Identity & introductory content
A closer look
The idea.The execution.
Cream, brown and navy provide a flexible setting for the lettering. The artwork moves from logo and type studies to clothing-rail imagery and coming-soon communication, building a consistent introduction across different social formats.
- Visual identity
- Typography direction
- Introductory social creative
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