El Qasr El MalakyAbayas & fashion retail
A royal setting for the collection.
A retail visual world for El Qasr El Malaky, connecting its crown emblem with abaya collections, store communication and seasonal moments.
The work
Retail identity & campaign creative

A closer look
The idea.The execution.
Gold details, palace-inspired settings and prominent Arabic headlines give the work its recurring character. The archive brings together logo applications, opening invitations and collection creatives, with the same visual cues appearing across print and social layouts.
- Retail identity applications
- Opening & seasonal creative
- Fashion social design




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