Pia ScentsFragrance retail
An invitation to discover scent.
Opening campaign concepts for Pia Scents, pairing fragrance-led teaser visuals with a proposed retail launch plan.
The work
Opening campaign concepts
A closer look
The idea.The execution.
The concepts use floating perfume bottles, light pastel skies and the retail destination to build anticipation. The accompanying proposal connects teaser content, a countdown, event coverage and in-store participation ideas into an opening sequence.
- Launch campaign concepts
- Teaser artwork
- Opening event planning
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