ShafaqModest fashion
Elegance in two languages.
A visual identity for Shafaq that brings Arabic and English lettering together. Muted lavender and pastel mint set a gentle tone for the modest-wear brand.
The work
Bilingual identity & packaging
A closer look
The idea.The execution.
The identity presentation establishes logo variations, a three-colour palette and type choices for both languages. Packaging mockups explore how the Arabic mark, wordmark and soft pattern can work across bags, wrapping and labels without losing their connection.
- Arabic & English identity
- Colour & typography
- Packaging mockups
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