SukoonModest fashion
Quiet by design.
An Arabic-led identity study for Sukoon. The mark and its surrounding visual system translate the brand’s name into a calm, considered presentation.
The work
Identity & brand applications
A closer look
The idea.The execution.
Olive, pale green and warm neutrals support the flowing Arabic lettering. Bag, label, wrapping and storefront concepts explore the same restrained approach, with subtle curves that echo the shape of the wordmark.
- Arabic wordmark
- Colour system
- Packaging & storefront concepts
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